If you’ve laid eyes on HOW’s July issue, you’ve noticed the brand-new cover format: a simpler layout with a HOW logo that’s bold but not dominating. After five years of the previous cover format, we felt it was time to freshen up the magazine’s look.
If you’ve laid hands on the issue, you’ve noticed a not-so-welcome change: a lighter, thinner paper stock. A corporate decision to reduce manufacturing costs across the company’s magazines meant that the quality of this issue isn’t up to HOW standards. Immediately after the issue hit our desks, we began taking steps to restore the paper quality, so future issues will look and feel like the magazine you’ve known.
The award-winning editorial content of HOW remains strong: a solid mix of creative inspiration, business and career advice, and new tools and resources you need to create your best work. And the magazine remains an important part of the HOW brand, serving not only as a resource for designers but as a hub for all our other products: books, events, online seminars.