While I totally understand why MTV would drop the “music television” tag from its logo (when’s the last time you saw any music on the channel?), I’m struck by how much the new logo feels like what Wolff Ollins designed for Aol.
MTV says: It represents a new visually defined MTV, stimulating its past, present
and future and embracing its diversity. Everything from Jersey Shore,
to the VMAs to collaborations with the MoMA. The logo is part of MTV’s
re-invention to connect with today’s millennial generation and bring
them in as part of the channel.
Posted by Megan