Identity System Design For A Post-Apocalyptic America

For his senior design project, Oslo-based creative Ludvig Bruneau Rossow imagined a post-apocalyptic America run by FEMA and designed an entire system including manuals, forms, letterhead and food packaging.

The year is 2030. The post-apocalyptic darkness has fallen and the earth as we know it has come to an end. This is the dystopian story of man’s existence after earth’s destruction. The disaster and the subsequent ice age destroyed all organic life, and all forms of human civilization. There was nowhere to hide, the earth would soon be covered by a kilometer-thick layer of ice. All hope for the existence of humanity, would always be lost, had it not been for FEMA  . . . FEMA would function as an existential contingency plan for survivors of apocalyptic natural disasters, and ensure the reconstruction of a new global society . . . FEMA administrates a certain number of underground bases called ‘Human Arks’ where 40 hand-picked persons have the opportunity to stay and live in the shelter of the unlivable situation on the surface . . . The supplies are designed in a way where the communication is directly connected to a room in the facility. The symbol used on the food supplies is the same as used for the kitchen, to symbolize a clear link between the kitchen and food packaging . . . Fema’s vision is to ensure the reconstruction of a new global society. Due to this, it is important that there is stored information on how to solve all sorts of problems. These instruction manuals include everything from detailed repair information, such as a circuit diagram, to quick start guides on how to built a house or how to fish.

Identity System for a Post-Apocalyptic America

Identity System for a Post-Apocalyptic America

Identity System for a Post-Apocalyptic America
(Photographs by by John Tøsse Kolvik.)

via The Fox is Black

For some post-apocalyptic fun, visit My Design Shop.

The Official Underground Doomsday Survival HandbookThe Official Underground Doomsday Survival Handbook
Nuclear holocaust, supervolcano, asteroid impact, mega tsunami, alien invasion, zombie outbreak? Will the world end with a whimper or a bang? W.H. Mumfrey covers it all. From doomsday predictions that have occurred throughout history, to how the Mayans might have really figured it out, to analysis of movies that offer tips on how to survive a variety of scenarios, he leaves no stone unturned.

One thought on “Identity System Design For A Post-Apocalyptic America

  1. Constance

    FEMA came into south Florida following Hurricane Wilma in November 2005. It’s been 6+ years since my office opened WILMA-1609 Project for debris removal, and our project is still not closed. Perhaps if FEMA was better designed, it would function better. Great project idea, though! Here’s hoping it falls into the right hands somewhere down the road!

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