In Progress

Designer Jarred Elrod just posted a logo in progress on his blog (which usually concentrates on great poster design). He’s creating the logo for two friends who are starting a photography partnership. I’m drawn to the second iteration, which positions the two D heads forehead to forehead in a way that says, “two heads are better than one.”

Posted by Megan

0 thoughts on “In Progress

  1. Message Framer

    The main issue I have with the second logo is that I keep thinking those smiles are handles from which you pull. This creates a tension that runs counter to the "Two heads better than one" idea. So, I prefer the third — no tension, weight in center, drawing both "heads" together, not apart. Second comes close. Definitely not the first.