International Designer Spotlight: Italy

Leading up to the deadline for the HOW International Design Awards, September 24, we’ll be spotlighting a few talented designers from around the globe.


Happycentro is creative studio based in Verona, Italy. Their clients include Louis Vuitton, The New York Times, Sony Ericsson and advertising agencies like Wieden+Kennedy Amsterdam, McCann Erickson, TBWA and Saatchi&Saatchi. The firm creates everything from stop-motion animation to packaging design, but the work really comes alive when they focus on 3D paper creations.

Our formula for beauty is mixing complexity, order and fatigue. We like contamination between creative disciplines and diversity in general. We don’t like doing same thing twice, and prefer going further than what we’re already able to do. It is tiring but satisfying.






HOW International Design Awards