Lady Gaga Designer Takes on Potato-Made Paper

When considering the design work from the creative behind Lady Gaga’s costume and set designs, you’re inclined to expect nothing less than the unexpected. So when Arjowiggins Creative Papers wanted to make a big splash about its new Curious Matter collection—a grainy, matte paper made from “small oval particles of potato raw starch”—the company knew who to call.

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Enter London-based designer Gary Card, who brought the collaboration to life in the form of “an extravagant creature that is transformed from the earth by the hand of Man into an explosion of texture and color.” The fragile costume consisted of woven, cut and molded Curious Matter papers. All seven color swatches (Desirée Red, Adiron Blue, Purple Majesty, Black Truffle, Andina Grey,  Ibizenca Sand and Goya White) were incorporated.

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Card constructed a second creature costume by mixing papers from the Curious Collection’s SKIN, Cosmic, Metallics, Translucents and Touch paper product lines. Dubbed Metamorphasis, Arjowiggins described the resulting design as “an artistic metaphor and an inspiration platform for the Curious Collection as a whole, reflecting its mix-and-match possibilities and its increasingly comprehensive range of textures, colors and effects.”

Get started pushing the boundaries of paper design (instead of just pushing paper) by downloading the Urban Paper eBook.

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