Letterpress Magic: Down The Rabbit Hole

The Hungry Workshop is a design and letterpress studio in Melbourne, Australia. There are tons of great examples of gorgeous work on their site but the one that stood out to me most was this promo/business card project for a local coffee shop/creative space called The Rabbit Ideation Cafe.

The Rabbit Hole Ideation Cafe is, itself, an excellent idea. A place to meet, work, share and create, The Rabbit Hole offers up workstations to rent for creative people for short term stays. Plus a whole bunch of other tools are included to help create and execute great ideas: good books, solid internet, a boardroom for meetings and, most importantly, a steady stream of caffeine from the in-house coffee shop.

We designed and letterpress printed a promotional giveaway along with a few business cards. Printed in fluorescent green and a double hit of silver on Beer Matt Board 390 gsm, the postcard gives a call out to create. Several shapes are die-cut out and can be put together to create a stylized rabbit.

Along with creating the custom die cut for the rabbit, we were a bit crafty with the sheet and managed to fit two business cards alongside the postcard. We printed them in the same run on the same sheet, which saves on set-up costs.

The business cards feature a few fluro green carrots for good measure, printed with a nice, deep impression.

via Graphic Exchange