You want to design a logo and brand identity, but you are wondering, “How important is a logo when designing a brand identity?” While it is often cited as the essential component, a new Skillshare course from Courtney Eliseo, founder of Design Work Life and Seamless Creative, explores why designers also need to move beyond the logo. In her upcoming online class, Beyond the Logo: Crafting a Brand Identity, Eliseo tells designers how to view the logo in the context of the other elements of the overall identity. This may include everything from colors and typography to photographs and illustrations.
Primarily geared toward intermediate designers who want to learn more about crafting brand identities, students will learn things like creating a library of elements to support the design and ensuring the design works for print and the web. Eliseo is also offering HOW readers a discount code for 20% off the $20 class price. Simply enter HOWMAG when prompted at the checkout.
For more information on this and other classes from Skillshare, check out the website.
If you want more branding from other trusted HOWies, check out Brand Strategy Development Ultimate Collection.