Logo Evolution

Designer Ty Mattson just launched a new website and blog for Mattson Creative. On the blog, there’s a great post about how he developed the logo for Pocono Modern, a home builder.

Like every project, I begin by sketching concepts. This process is very
freeform. The drawings are quick and loose, and all over the page. I
try to generate a lot of ideas quickly, exploring as many different
visual concepts as I can. I will play with shapes and forms in multiple
configurations until something interesting takes place, or another idea
emerges. It’s a difficult process to describe, but I think this may be
my favorite part of logo development.

Posted by Megan

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