Master Class: Turn Your Work into Goods That Sell

Part of Print’s Master Class DesignCast series

Date: December 16, 2010
Time: 4:00 PM EST
Duration: 1 hour
Presenters: Steven Heller and Lita Talarico

It’s a growing trend: designers producing and selling their own goods on the side, in addition to doing client work. In fact, HOW launched a column on the subject about a year ago. See profiles of two design firms with successful sideline businesses: Hero Design Studio and Sooy+Co.

In this DesignCast, the authors of The Design Entrepreneur will talk about how you can become more successful by turning your work into goods that sell. They will expand on case studies from the book and discuss how graphic designers are at the forefront of a growing entrepreneurial movement.

The Designer as Entrepreneur is an option that can engage and profit any good designer. In this talk, Steven Heller and Lita Talarico will discuss how the new media age has created new opportunities for all, and they’ll explore the whys, hows, and wherefores of the conception and production process.

The presentation will be followed by a Q&A session.

Register now!