In a recent interview with HOW, Armin Vit, founder of UnderConsideration, tells of his roots in the design industry, and addresses what it takes to start a new project. Vit worked in the design field for more than 10 years, and co-authored Women of Design, Graphic Design, Referenced and Flaunt with Bryony Gomez-Palacio. Plus on Design TV, meet Armin Vit and get tips on how to create a successful portfolio.
What factor plays a bigger role in a new project—lack of time or a small budget?
Lack of time. You can make a budget work or not work and decide whether it’s worth doing it or not. But lack of time can make you rush through your design process. Although the flip side is that when projects linger for far too long you lose interest, and a quick turnaround forces people to make decisions faster.
What was your first job in the design field?
Graphic designer for USWeb/CKS, a 3,000-person interactive consultancy. This was between 1999 and 2001, the apex of the dot-com boom. It was all fun and games until it crashed and it crashed hard.
What is your favorite design tool? Why?
E-mail. Because it enables for design to happen, bringing together all the people that need to be brought together, no matter how far apart they are.
If you weren’t a designer, what would you be?
Garbage truck picker-upper. You are outside all day, you get major cardio and strength training. Yeah, there is the stink, but I guess you would get used to it.
What does Chicago bring to mind? What do you plan to do while you’re there?
I lived there for almost four years. Still one of my favorite cities, it has such a unique aesthetic and energy. I plan on walking up to the edge of the lake. It’s such an amazing waterfront.