If you recognize the name Glenn John Arnowitz, it may be because you’ve seen his writing in HOW magazine‘s In-House Issues column, where he’s a regular contributor. Glenn is also a co-founder with Andy Epstein of InSource, the organization for corporate creatives. Glenn will be speaking at the InHOWse Managers Conference about why it’s important for corporate designers to market their services to their internal clients. We recently chatted with Glenn about that and a couple other topics.
What was your first job in the design field?
I started out as a typesetter, paste-up artist and dark room assistant at a variety of small graphic design agencies in the early 1980s, finally landing in the art department at Art & Antiques magazine and then on to Laura Ashley, American Home Products, Wyeth and now Pfizer with a few freelance gigs thrown in along the way.
Do you have a pet project—a side business or a charity to which you donate time or services?
I’m also a musician and have a home recording studio where I engineer, arrange and produce music for myself as well numerous local artists. As a composer I continue to write music for orchestra and chamber ensembles and have recently been rehearsing my latest piece scored for jazz orchestra which will be performed over the summer. I also enjoy acting in community theatre and have appeared in a variety of theatre productions in the Hudson Valley as well as off-Broadway.
If you weren’t a designer, what would you be?
A dog. Dogs have always been a huge part of my life growing up and especially now with my own family. There’s nothing like the companionship they provide. And that unconditional love! C’mon! I could be having the worst day ever but within a few minutes of hanging out with Aurora I’m a much happier person. I’m currently reading Alexandra Horowitz’s, “Inside of a Dog”, to gain a better understanding of their world and how they see ours. (Editor’s note: I highly recommend “Inside of a Dog”!)
Can you tell us a little more about your Conference topic? What personal or professional experiences led you to this topic?
It’s all about selling your in-house department. Just because you have a built-in client base doesn’t mean you don’t have to market your department. Unless mandated, there’s no guarantee that employees will use your services so you have to be creative as well as competitive to grab their attention, their trust and finally their work. Early on in my career I recognized the importance of marketing my department, not only to attract clients (and keep them) but to promote the value that we bring to the company. You can’t slack off in this area. It’s essential for the survival of today’s in-house design department and an on-going process that requires constant attention.