When Luke Mysse made his debut appearance last year at the Creative Freelancer Conference, we knew we had to invite him back. A talented designer, he’s one of the savviest businesspeople we know, and he shared excellent and hard-learned lessons about managing your client relationships so they don’t manage you. At this year’s CFC, Luke will present on business planning—specifically, why a business plan is important, even for a freelancer, and how to create one. We recently chatted with Luke.
When did you first realize you wanted to be a solopreneur?
My dad was an entrepreneur so I’ve always said that being on my own was bred into me. Even if I decided one day that I wanted a job I believe myself to be unemployable at this point. I’ve only worked for myself or a family business. CROSSGRAIN was started out of my parents’ house when I was 18 years old and I’ve never looked back. At the ripe age of 6 I got in trouble for selling diploma certificates that my dad had printed for a local college. Thankfully, they needed a seal and signature to be valid. I didn’t know what they were but knew I could pocket some cash. I think the going price was $0.10 each and the method was door-to-door sales.
Can you tell us a little more about your Conference presentation? What personal or professional experiences led you to this topic?
I think planning is one of the most important aspects of business regardless of your size. Somehow as solopreneurs we think we don’t need a solid business plan. Those are for the guys in suits or maybe I need one if I was going out to solicit funding but it’s just me, why do I need a plan? I also think as creative professionals we fear the planning process. The word planning sounds so organized, it sounds hard or boring. The truth, wIthout some sort of plan your business could fail … or at a minimum, not become the type of business you want it to be.