Marketing and advertising executives anticipate a significant uptick in hiring activity in the third quarter of 2011, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Twenty-two percent of executives interviewed said they plan to add full-time staff in the next three months, and 3 percent expect reductions in personnel. The resulting net 19 percent of executives anticipating hiring is up 10 points from the second-quarter forecast.
* The net 19 percent of executives planning to hire is up 10 points from last quarter.
* Eighty-seven percent of marketing and advertising executives are confident in their companies’ growth prospects for the third quarter, a three-point increase from the second-quarter projection.
* Web design/production, brand/product management and print design/production are the specialties in greatest demand, according to survey respondents.
* Forty-two percent of executives said it’s challenging to find skilled professionals today, up three points from the previous quarter.
The national study was developed by The Creative Group, a specialized staffing service providing interactive, design and marketing professionals on a project and full-time basis, and conducted by an independent research firm. It is based on more than 500 telephone interviews — approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.