Moveable Type

Minneapolis broadcast design & animation studio motion504 recently completed the reception sponsor reel for the Minneapolis screening of the AICP Show: The Art & Technique of the American Commercial. The inventive title sequence introduces each reception sponsor through a cinematic narrative that imagines the craft of “moving type” via mechanical gadgets that look as if they were built a century ago.

Set in a world with a turn-of-the-last-century aesthetic, the visually striking sequence opens at the storefront of the fictional Verne Bros. Kinetic Type Company. Inside, the elderly protagonist earnestly works away during the wee small hours at his closed shop. His undertakings are a mystery until, suddenly, peculiar kinetic gadgets appear and unexplainably come to life. His compelling conjurations abound in the dusty workshop, as each unique gadget unravels with science-defying wonder, creatively introducing the AICP reception sponsors, one by one.

To view the AICP Minnesota Show reception sponsor reel, go to:

Posted by Megan

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