HOW’s Mind Your Own Business Conference is concentrated business management training for the creative firm owner. Held every other year, MYOB allows firm owners to network with peers and hear from some of the top business consultants in the industry. One of this year’s speakers is Mark O’Brien, president of Newfangled, a web development company that has been helping marketing firms plan and build websites for their clients since 1995.
Based on his book, A Website That Works, Mark O’Brien will share a 9-step process that provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. Mark will then conduct a live in-person interview with four small agency principals who have websites that have proven to be effective business generating tools. These principals will share their experiences with their websites, with a particular focus on how they have created and maintained their content strategy and how their sites are used to generate leads, nurture leads, and close business.
Q: What is currently the biggest business challenge for creative services firms?
A: The biggest challenge for creative services firms is taking the time, energy, and focus to market themselves properly for the purpose of keeping a pipeline full of qualifies prospects at all times.
Q: How critical is it to be a specialist vs. a generalist firm?
A: Paramount. Without specialization there is no marketing. If you’re doing the same thing as everyone else, you won’t have anything unique to offer, and you’ll be tied to your local market.
Q: What are three essential things that a design firm must do to market its services?
A: Have a
1. great website, which is fueled by a
2. content strategy which is
3. search engine optimized and effectively promoted through social media.