New Blog for Corporate Creatives

We’re very excited to announce a new project that continues HOW’s longstanding focus on in-house design. We’ve teamed up with Andy Epstein, a frequent contributor to the magazine and our In-HOWse Designer Conference, co-founder of InSource (and self-proclaimed “Invangelist”) on the In-HOWse Designer Blog.

The In-HOWse Designer Blog offers real-world information
about navigating company politics, running an in-house design studio,
getting a seat at the decision-making table, managing a successful
team, surviving the corporate environment and more. Andy and his team
of contributors will cover all facets of in-house design with a mix of
practicality, common sense and a fair dose of humor.

Contributors include Garth Gerhart, in-house designer by day and
cartoonist by night, who’s penning the “Negative Space” comic for the
blog; noted design consultant Emily Cohen, who has two decades of
experience providing best-practice insights to firms and in-house
creative departments; Jennifer Miller, a former creative director for
companies like Victoria’s Secret, Frito-Lay and Pepsi who’s now
consulting with in-house teams.

Over the coming months, Andy will interview noted in-house creatives
like riCardo Crespo (recently of Mattel), Tim Hale of Fossil, Chris
Chapman of Disney and other special guests. The blog is an offshoot of the In-HOWse Designer Conference, coming to Denver June 6–8.

If you’re a designer working in a corporation, association or organization, be sure to bookmark the blog and sign up to receive e-mail updates.

Posted by Bryn

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