Collective Design Fair opens with Gaetano Pesce’s art

As I confessed last week, I’m into art events and exhibitions. And I like to pass on information about interesting events that may push your ideas into new directions or give you a momentary distraction. This week, I’m excited about the opening of the Collective Design Fair on May 8th in New York City. The “Collective” emerged from a group of designers, curators, collectors and gallerists who wanted to create a new forum for today’s design.

Gaetano Pesce

Gaetano Pesce

Their first collection titled “Collective .1” features an exhibition of Gaetano Pesce‘s designs and work by the New York-based artist and designer Sebastian Errazuriz. Interestingly, this is the first time in 25 years that Pesce’s work has been on display in New York. His work focuses on interior design and architecture and has been included in the permanent collections of MoMA and The Metropolitan Museum of Art in New York, to name a few accolades. Pesce is known for pushing the limits of exhibit and industrial space design by using vibrant colors and new materials. He describes his work:

For over 50 years, I have firmly believed that, if objects expressed values that were not exclusively utilitarian and that if the so-called work of art revealed its own functionality, as it did in the past, then the frontiers of artistic expression would open up to new territories, eliminating the barriers separating the various creative media and enriching the entire culture.
And Sebastian Errazuriz’s work fits right in with Pesce, as both artists push artistic expression. For “Collective .1,” Errazuriz created an interactive piece with a bit of humor right up my twisted alley. His “BLOW ME” piece consisted of nine industrial drums fans that vistors control with a foot pedal. In front of the fans a large, pink neon sign tells the audience exactly how he feels while also commenting on the cheesy neon signs often seen at fairs. His tongue-in-cheek comment on audience expectations for something impressive that “blows them away” also implying that Errazuriz will still do what he wants.
Sebastian Errazuriz's "Blow Me" piece.

Sebastian Errazuriz’s “Blow Me” piece.

Find out how to make your ideas a reality at HOW Design Live. Be sure to catch the closing keynote “Idea Execution: How Ideas are Brought to Life” by Scott Belsky, Co-founder and CEO of Behance.

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