Make a resolution to gain control of your professional finances in 2011! The HOW Learning Series: Designer’s Guide to Money starts off with a FREE Bonus Session!
Date: Thursday, January 13
Time: 4:00 p.m. ET/1:00 p.m. PT
Duration: 30 minutes
Presenter: Ilise Benun
Are you satisfied with you’re earning as a creative professional? Does talking budget with a client make you nervous? Do you worry that your hourly rate isn’t too high … or too low? Marketing Mentor’s Ilise Benun presents a three-part series of online sessions designed to help creative professionals like you manage money—how to think about it, how to talk about it and how to manage it.
This HOW Learning Series will teach creatives—whether full-time freelancers, agency owners, moonlighters or aspiring entrepreneurs—the basics they need to know about the financial side of a creative business: how to develop the business mindset required to take your business to the next level, how to position your price and talk about money with confidence, and more.
Thursday, January 13, 4:00 p.m. ET/1:00 PT
FREE Bonus Kick-Off Session
Thursday, February 10th, 4:00 p.m. ET/1:00 PT
PART 1: How to Think About Money—What’s the mindset you need to cultivate in order to run a successful and profitable business? This session will teach you how to develop the financial savvy you need to thrive. We’ll focus on setting the optimal pricing structure for your work based on your own financial goals.
Thursday, March 10th, 4:00 p.m. ET/1:oo PT
PART 2 : How to Talk About Money—Has this ever happened to you? You ask the client about her budget, and she says there isn’t one … or that she’ll know the right price when she hears it. Or you take the time to develop a project proposal, only to discover the budget isn’t anywhere in your ballpark. Or the client balks at your price and asks if you couldn’t just do the work in fewer hours. In this session, you’ll learn how to handle those difficult money conversations with clients—and you’ll even get some specific language you can try.
Thursday, April 14th, 4:00 p.m. EST/1:00 PT
PART 3: How to Manage Your Money—So you have a degree in graphic design, or English or fine art—not finance. Chances are, money management doesn’t come naturally to you. This final session will teach you to effectively track your income, chart your expenses, manage your cash flow and handle growth. In short, you’ll get a crash course in financial management that’s crucial to helping your creative business thrive.