Starbucks today unveiled a new logo to mark the company’s 40th anniversary. The new mark dispenses with all typography and relies on the still-demure Siren graphic. It looks like she’s been softened a bit, her eyes and mouth a bit friendlier. And, if this image is accurate, the green has shifted away from the blue end of the spectrum. Love ’em or hate ’em, Starbucks certainly has embraced the power of design in creating and communicating a brand.
So, what do you think about the new look? Post comments here. (And if anyone knows the creative team behind the new mark, please let us know; that info wasn’t available in press materials.)
Edit: Per this post on Identityworks.com, the new mark is the result of a collaboration between Starbucks’ in-house creative team led by Steve Barrett and a group from Lippincott led by Connie Birdsall.