As a child of the ’90s, I am very familiar with Nickelodeon, a television network that hosted some of the best shows Gen Y is still talking about today. Classics include The Adventures of Pete & Pete, Salute Your Shorts and, a personal favorite, Legends of the Hidden Temple. One of the more memorable things about Nickelodeon also included the splotchy orange logo. So when Estudio Ronda, an Argentina-based firm, was selected to create a new branding identity for the popular kid’s station, it had its work cut out for it.
The new logo features characters created to spell out “Nick,” which is a bit catchier and a whole lot easier on the tongue than Nickelodeon, and the new identity taps into playfulness of the station’s programming without coming off as overly childish.
An adorably animated cast of characters, including a red-headed kid, various monsters and a chocolate donut, the group comes to life in the Vimeo video below. The design firm also wrote a Facebook post about the project. Translated from Spanish, the post reads:
Hello!! Here we leave our last job! ♥ Made with our friends at FunJob that we convened for a series of IDs for Nickelodeon with the idea of building characters with each of the letters of the logo of nick.