Ray-Ban Belgium Launches #nofilterjustrayban Campaign

Ray-Ban Belgium recently tapped design firm DDB to help launch its latest sunglasses campaign. The glasses feature polarized color lenses that come in hues ranging from polar brown to crystal green. The campaign plays off the popular hashtag #nofilter, which is traditionally used to introduce photos that have not been edited or altered with apps like Instagram.

#nofilterjustrayban campaign

In Belgium, Ray-Ban introduced Ray-Ban Test-Drive Trams, tramcars that allow riders to view the world through rose-colored (and other hued) lenses. Participants can then take photos and post them using the hashtag #nofilterjustrayban. To get a better sense of the campaign, watch the video below.


Is one of your design campaigns better than this one? Enter it in HOW’s International Design Awards. The deadline has been moved to September 30, so there is still time to enter. Don’t delay!

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