The University of British Columbia researchers involved in the study asked over 300 participants to work on creative tasks–thinking of all the possible uses for a brick, imagining how a mattress company could make its product better, playing word association games–in nearly silent, moderately loud (70 decibels, or about what you would expect in a coffee shop), and very loud environments. Not only did the participants in the moderately loud environment do better on the creativity tests, they also were hailed as being more creative by their peers. These participants also did better on word association tests.
|For more resources about creativity, visit My Design Shop.
The Ultimate Creative Workshop Collection
This collection of idea-filled books and DesignCast will help you recharge your creative batteries. In the collection you will get 2 best selling graphic exercise books: Creative Workshop by David Sherwin and Graphic Design Exercise Book by Jessica Glaser and Carolyn Knight. Plus 7 Killer Steps to Generating Big, Fat, Hairy Design Ideas, OnDemand DesignCast with Stefan Mumaw.