Noise Makes You More Creative

An interesting post on the Fast Company blog shares the results of a study about creativity and noise levels in your work environment:

The University of British Columbia researchers involved in the study asked over 300 participants to work on creative tasks–thinking of all the possible uses for a brick, imagining how a mattress company could make its product better, playing word association games–in nearly silent, moderately loud (70 decibels, or about what you would expect in a coffee shop), and very loud environments. Not only did the participants in the moderately loud environment do better on the creativity tests, they also were hailed as being more creative by their peers. These participants also did better on word association tests.

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