Colle + McVoy just launched a funny new fall campaign for Caribou Coffee. The campaign stars a wisecracking pumpkin and dimwitted gourd and features “The Autumn Adventures of Jack & Gourdo” in a series of online videos, in-store signage and point-of-purchase elements. All elements highlight special features of seasonal menu offerings through funny and often irreverent conversations between Jack (the pumpkin) and Gourdo (the gourd).
Components include five spots of varying lengths breaking today on Caribou Coffee’s YouTube channel. Colle+McVoy collaborated with Minneapolis-based Puny Entertainment, the animation team behind the hit Nickelodeon show Yo Gabba Gabba!, to develop the video animation.
Posted by Megan