Pentagram Is Down With Guitar Hero?!

Michael Bierut totally rocked the new Guitar Hero identity, which includes a custom typeface.

After considering changes that ranged from imperceptible to
unrecognizable, Pentagram redrew the original Guitar Hero logotype,
adjusting some of its more aggressively odd features to enable accurate
reproduction at a variety of scales and in media from digital
animations to temporary (or permanent) tattoos. In addition, the new
logotype serves as a basis of an extendable system, unifying the
presentation of Guitar Hero, Band Hero, and DJ Hero in a consistent
brand architecture.

Project Team: Michael Bierut, partner-in-charge; Joe Marianek, designer. Hero font designed by Kai Salmela.

Posted by Megan

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