Personalized Logo

The new logo for MIT’s Media Lab, designed by TheGreenEyl, celebrates technology while still working beautifully in print.

Each of the three shapes stands for one individual’s contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today. The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card and personal website.

Via It’s Nice That