How would you like to be walking down a city street and come upon a pop-up shop selling fonts and type-emblazoned goodies like T-shirts and mugs? If the streets happens to be in Copenhagen, your dream might just come true.
Playtype have recently launched their pop-up store for all things font-related in Copenhagen. Based in the Vesterbro, the store sells various wares such as t-shirts, mugs, and notebooks each emblazoned with a letter designed by parent design agency e-Types. It also functions as a physical manifestation of their online shop, displaying a catalogue of fonts available for purchase on credit card-shaped USB drives, according to report in The Globe and Mail. The store will remain open until December 2011, and whilst the physical objects are currently only available on site, Playtype say they are accepting email inquiries about the products.