Realities of the Market

Times being what they are, creative professionals are considering any and all outlets for finding client work. But if you’re tempted to join the “crowdsourcing” market (where so-called clients post projects and all comers can bid on them) or to take a spec project, think about the consequences.

FOH Jeff Fisher sent over a link this morning to a very smart article about spec work and crowdsourcing. As writer Pamela Pfiffner observes, “Working on spec or posting work to a site like CrowdSpring has appeal,
to be sure. Designers feeling the current financial pinch might see
these two strategies as a way to get work, any work. Aspiring designers may view spec/crowdsourcing as means to attract attention and build a client base.”

But she quickly points out the pitfalls of the two approaches. Among them:

• Crowdsourcing is a total crapshoot: “A recent call for a company logo on CrowdSpring received 1,749 entries — only one of which gets paid, while 1,748 won’t.”

Even better, Pfiffner suggests alternatives for finding work, including:

• Taking on a pro bono project to build your portfolio. She quotes Jeff: “Pro bono work for a cause in which one is passionate is much more
satisfying than executing spec work for the chance of possibly being
paid by a for-profit business often trying to get little more than
something for nothing.”

Read the full article on Creative Pro.

Posted by Bryn

0 thoughts on “Realities of the Market

  1. Linda McGuire

    ::::applause, applause:::
    Right on. I find both of those ideas unbelievably distasteful, and really pretty insulting. Imagine trying a spec project with, say, an accountant — let’s get a whole bunch of CPAs to do our terribly complex business tax return, and the ONE whose work we like, we will pay. The rest of you can go [ … insert epithet of choice… ]. This is the sort of thing that MIGHT be OK for, say a class project, where the idea is to get experience with real-life specs, and payment is a grade. That way, project complete, payment gets made, and if the student happens to get the gig, hey… bonus!
    …. fodder for another blog, perhaps: how to help someone SEEKING a designer go about looking for one — I have to admit, it is probably difficult to hunt down an independent designer, especially if said designer isn’t able to run a lot of wide-spread ads. Many aren’t even in the Yellow Pages. If you were someone just starting a new business, and could NOT afford a full-blown ad agency… how would you find an independent designer, and how would you evaluate the ones you do find?

COMMENT