The brand transformation of Wendy’s that started with a fresh new logo (that will be rolled out beginning in March) is continuing with the redesign of the restaurants themselves by San Francisco-based Tesser. There are four different concepts that are being used for the rebranding but all feature lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards. Which store design do you prefer: Contemporary, Modern, Traditional or Urban?
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Identify by Sagi Haviv, Tom Geismar and Ivan Chermayeff
Authored by legendary designers Tom Geismar and Ivan Chermayeff, and their partner, rising star Sagi Haviv (called a “logo prodigy” by The New Yorker) Identify is the ultimate authoritative examination of the process, approach, and principles that result, time and time again, in brand identity design with the potential to become iconic, and thus succeed in representing a brand in the mind of the public for generations.