Best of the Blog 2012: Rock The Vote 2012

For 20 years, Rock the Vote campaigns have been encouraging young people to participate in the democratic process using bold, socially conscious design. For the 2012 election season, the organization worked with Apartment One to develop a brand new campaign that relies on powerful messages set in large type and highlighted with energetic, hand-drawn lines and shapes.

 Brooklyn-based creative agency Apartment One has teamed up with Rock the Vote to develop the brand and creative for the “We Will” campaign, one of the largest non-partisan youth voter campaigns in history.  With Rock the Vote’s goal of registering 1.5 million voters and engaging millions to turn out this November – Apartment One created a compelling and engaging campaign that empowers youth to make their voice heard in the coming election.

As voting rights are under attack in states across the country, the We Will campaign is aggressively optimistic, highlighting the war on voting, while reminding young people of their collective power.  The campaign combines messages such as “they want us to keep silent, we will be heard,” and “they want us to back down, we will be brave” with raw, youthful photography and hand-drawn graphical elements, to illustrate the voice of the people and create a visual dialogue between “they” and “we”.

Rock the Vote - socially conscious design

Rock the Vote - socially conscious design

Rock the Vote - socially conscious design

Rock the Vote - socially conscious design

For more resources about socially conscious design, visit My Design Shop.The Design Activist's Handbook

The Design Activist’s Handbook by Noah Scalin and Michelle Taute
This manual for design activism is for every designer who’s ever sat at a computer, thinking: Is this it? Isn’t there more? We set out to help graphic designers figure out how to start making a difference and making a living—no matter where they live and work right now. It’s time to translate all this talking and thinking into meaningful, widespread action.

5 thoughts on “Best of the Blog 2012: Rock The Vote 2012

  1. L Merriss

    I would rather see a push for INFORMED voting, not just BEING HEARD. I have been amazed by poor answers given by the students interviewed on reputable campuses that clearly demonstrate the MISINFORMATION and LACK OF FACTS they have accumulated between studying time. Not to be proud of… thank you, news media.

    1. connor murdock

      Indeed. If the next four years are going to be determined by self-centered, intoxicated guys with dilated pupils, and lolling tongues like a mad cow, flashing horns (the apparent demographics of this”bold” campaign), well, let’s just say I’m doubtful things will improve. Why are you surprised by their poor answers? This goes beyond misinformation…

  2. K Atha

    Megan,
    “As voting rights are under attack in states across the country . . . “. What? Where? Nobody is attacking voting rights. Simply having to show a photo ID and/or ability to demonstrate that you are a US citizen, therefore having the right to cast a vote in our country’s election process, is attacking “voting rights”? I just don’t get it. That’s absolutely insane.

  3. sue mazur

    who’s ignoring these people…? oh wait, perhaps they were being ignored because they believed camping out in city parks, creating rat-infested, crap holes in need of “rape tents,” throwing rocks and molotov cocktails at police and generally making daily life more difficult for those who actually earn a living is more effective than voting… but now that one one is listening, they’ve decided they need to get involved in a more realistic way… go figure.

  4. Martin

    Why is it that the Rock The Vote campaign feels compelled to present youth as being victims of the Establishment? This is just left-wing Sixties nostalgia, not a compelling argument aimed at young adults.

    We’re way past the political issues of the Sixties. We all need to grow up and converse like adults and not Molotov-throwing radicals.

    If we want young people to vote we don’t need to pander to them as if they were aging radicals. We need to address them as responsible citizens.

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