Sagmeister & Walsh For The Luxe Project

The latest iteration of MOO’s Luxe Project launches today with a collection of experimental “business cards” by Stefan Sagmeister and Jessica Walsh. The cards, which are printed with a variety of messages that range from sweet to salty, are meant to be handed out to people in public to let them know how they’re behaving.

Besides offering designers free reign to create anything they want, The Luxe Project is also amazing because 100% of the net proceeds go to the designer’s charity of choice for the first 30 days. Sagmeister and Walsh chose New York’s Coalition for the Homeless, an organization that Sagmeister has been volunteering with for more than 10 years.

The Luxe Project

The Luxe Project

The Luxe Project

The Luxe Project

The Luxe Project is an initiative that teams brilliant creatives with Luxe Business Cards by MOO—and helps good causes as well. Each new designer’s collection is showcased for a month, and 100% of the net proceeds from sales of the collection during that timeframe will go to the designer’s charity of choice. The Luxe Project has raised over $20,000 for the following designers and their charities: Michael Osborne for Joey’s Corner, Dan Rubin for The Harmony Foundation, Katie Barcelona for GVI, Sean Adams for The Art Center College of Design, Helen Friel for Battersea Home for Dogs & Cats and Super 7 for OneSight.

For more resources about socially conscious design, visit My Design Shop.The Design Activist's HandbookThe Design Activist’s Handbook by Noah Scalin and Michelle Taute
This manual for design activism is for every designer who’s ever sat at a computer, thinking: Is this it? Isn’t there more? We set out to help graphic designers figure out how to start making a difference and making a living—no matter where they live and work right now. It’s time to translate all this talking and thinking into meaningful, widespread action.

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