Scent As Design

As designers become responsible for all aspects of a brand it only make sense that they would eventually have to tackle scent. Parsons is addressing this issue with a one-day symposium in March.

Parsons The New School for Design and The Museum of Modern Art (MoMA), in partnership with International Flavors & Fragrances Inc. (IFF), Coty Inc. and Seed, present HEADSPACE: A Symposium on Scent as Design, which will take place on Friday, March 26 at Tishman Auditorium at The New School. This daylong event will bring together for the first time leading designers, scholars, scientists, artists, and perfumers to explore this new territory for design. The event marks the establishment of a new MFA in Transdisciplinary Design at Parsons.

“We understand the world around us through our senses,” said Joel Towers, Dean of Parsons. “Through scent we more fully perceive space, fashion our identities, and navigate the built and natural environments. This is an ideal topic to address as Parsons prepares to launch a new MFA program in Transdisciplinary Design, which will break the boundaries of traditional design to create a new method of collaborative, cross-disciplinary practice.”

Posted by Megan