Selling the Invsible

Fast Company offers an interesting case study about how design/branding firm Addis Creson is working with Better Place to brand their infrastructure plan that would make electric vehicles more accessible for consumers.

Better Place doesn’t offer a new product or technology when it
comes to transportation, it merely unites many of the solutions that
already exist, bringing them together a smarter, more efficient way.
That was the challenge in and of itself, says John Creson, whose
Berkeley, California-based firm Addis Creson,
along with PR company Hill & Knowlton, was responsible for
branding the system and translating its benefits to consumers. In
essence, they were entrusted with helping to envision a post-petroleum
future for drivers who wanted to make better choices.

Posted by Megan

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