Finding the right foundation color is often a challenge. Now our color matching friends at Pantone have teamed with the makeup gurus at Sephora to solve the problem using technology: a hand-held spectro-colorimeter to discover each customer’s precise skin tone. Wow!
SEPHORA, the leading beauty specialty retailer, and Pantone, the global color authority, unveil SEPHORA + PANTONE COLOR IQ, the most advanced foundation matching solution available in North American beauty retail. Using Pantone’s color capture and measuring technology, SEPHORA + PANTONE COLOR IQ is the first and only beauty system to scan the surface of the skin, assign an official PANTONE SkinTone number, and match a scientifically precise foundation shade from Sephora’s 1,000 foundations, brands and formulas.
The SEPHORA + PANTONE COLOR IQ system is based on Pantone’s CAPSURE, a compact, hand-held spectro-colorimeter that is used in the design world to identify color with unsurpassed accuracy. As the first of its kind in cosmetics retail, the device works by taking an image of the skin, analyzing it and assigning an official PANTONE SkinTone number. With that number, Sephora beauty experts reference SEPHORA’s Universal SkinTone Library on an iPad, which holds over 1,000 foundation SKUs, to determine what products are a precise match for each skin tone.
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