The next time a potential clients asks you to do spec work, you can just send them a link to this video that does an excellent job of explaining why it’s not cool to ask designers to do work for free. (This helpful video was created by Topic Simple, which specializes in educational web animation.) And here’s a link to AIGA’s statement about spec work.
|For more resources about good design business practices, visit My Design Shop.Graphic Artists Guild Handbook: Pricing and Ethical Guidelines
The Graphic Artists Guild Handbook: Pricing and Ethical Guidelines is an industry staple for graphic artists of all kinds, and has been for years. This is the 13th edition of the book complete with with new information, listings and pricing information based on surveys of working designers, as well as the legal information and pricing guidelines you’ll always need on hand.