The winter holidays are an obvious time to use limited edition package designs to boost sales of consumer products, but to be ready for the 2013 season, you’ll need to start promoting your services to your clients right now. Brian Pankratz offers some advice on his Let’s Talk Packaging blog.
Start planning now for ways your product can capitalize on the 2013 holiday consumer market. Be creative…there are many different segments of the holiday market that need good gift solutions for those “hard to buy for” people!
You’ll want to be forward-thinking in your designs to stand out from the crowd. You can take a look at the trends shaping up for the 2012 holiday season here. Right now there seems to be a strong emphasis on illustrative typography, but that will likely shift by next year.
The Dieline blog offers 10 tips for making your holiday packaging design work over the long winter season and add value to the brand.
Packages that are part of a set or able to be repurposed in an innovative way help make your brand part of some of the strongest traditions families have.
Example: Pangea Organics created an easily wrapable and “easily plantable” holiday gift box for their bodycare products that will actually grow a spruce tree.
We’ve been getting some fun and covetable examples of special holiday packaging in our inboxes. Take a look at 3 examples:
Pearlfisher created the packaging design and fragrance stories for Crabtree & Evelyn’s new 2012 Christmas Gift collection. The collection also comes in a green version.
Mode Design Group designed a custom, limited edition SKYY Vodka bottle for the 2012 holiday season. The bottle decoration includes a flocked baroque velvet pattern adorning the trademark blue bottle.Proceeds of the bottle sales will benefit the amfAR organization, dedicated to ending the global AIDS epidemic through innovative research.
Bath & Body Works is known for its seasonal designs. Bearwood&Co is responsible for this year’s holiday look.
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