Superbowl Social Media Analysis

For an interesting visual analysis of Superbowl tweets another social media mentions, check out this interactive infographic from Colle+McVoy.

We monitored general Super Bowl mentions at the core of our analysis, which then allowed us to identify surrounding themes in social media. Our analysis covers the all-important advertising topics, but we also tracked more broadly and brought in other behavioral elements not traditionally covered after the game. We pulled all of the relevant conversations through a combination of tools including, but not limited to, Collective Intellect, Radian6 and Colle+McVoy’s own proprietary Twitter analytics tool Squawq.