The 10 Commandments Of George Lois

Design T-shirt purveyor TypographyShop just announced a new line of shirts created with the cooperation of legendary ad man George Lois.

From his groundbreaking work at Doyle Dane Bernbach to his controversial Esquire covers to “I want my MTV,” George Lois has carved a career sans equal

If today’s young designers, art directors and copywriters ever needed a
savior in the form of a living mentor, it would be George, famous for
saying “Advertising is not a science, advertising is an art —no
questions about it.”

George chose this design from among our treatments. Set in Franklin
Gothic No. 2, designed by Morris Fuller Benton in 1902 and News Gothic,
a related 1908 Benton creation .

A portion of the proceeds from sales of this shirt will benefit the
Herschel Levit scholarship fund at Pratt Institute, Mr. Lois’ alma
mater.

Posted by Megan

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