The Bottle Of Wits

Austin-based Helms Workshop got the assignment that dreams are made of when they were contacted by the legendary Alamo Drafthouse Cinemas to design the packaging for their house branded wines. If you’re a fan of The Princess Bride, you can purchase these limited edition wines online in 2012 only.

When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.

As fans will recognize, “The Bottle Of Wits,” is derived from the iconic “battle of wits” scene when Westley first rescues Princess Buttercup from Vizzini and his henchmen. The custom wine line includes two varietals: “Inconceivable Cab” and “As You Wish White”.

“The “Battle of Wits” sequence between Cary Elwes and Wallace Shawn easily stands toe-to-toe with “the Sideways Spit Bucket” and “The Silence of the Lambs Chianti slurp” as wine’s shining moment in film,” said Alamo CEO and Founder Tim League. Workshop worked to pack the full scope and wonder of the film experience into the packaging.

Bottle of Wits Wine Packaging Design

Bottle of Wits Wine Packaging Design

The Princess Bride Movie T-shirt Design

via Lost at E Minor

0 thoughts on “The Bottle Of Wits

  1. Lisa

    this is way too “let’s use the retro look that is hot right now”. i don’t feel this has anything to do with the princess bride. where’s the flavor (pun intended) of the movie in this??