We have our 2010 Design Salary report coming out in the November issue, which just went to press … and the consensus is that design salaries have likely leveled off after declining from 2008 to 2009. Now comes news from The Creative Group that hiring, too, is steadying after several quarters of decline. From their Q4 Hiring Index:
The fourth-quarter hiring outlook for marketing and advertising professionals will remain little changed from the third quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Ten percent of marketing and advertising executives interviewed said they plan to increase staff levels in the next three months, while 7 percent anticipate declines, resulting in a net 3 percent increase in hiring activity. This compares to a net 6 percent increase in hiring projected last quarter.
The national study was developed by The Creative Group, a specialized staffing service providing creative, advertising, marketing and web professionals on a project and full-time basis, and conducted by an independent research firm. It is based on more than 500 telephone interviews — approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.
Marketing and advertising executives were asked, “Does your company or agency plan to increase or decrease the number of full-time marketing/advertising personnel on your staff during the fourth quarter of 2010?” Their responses:
No change: 83%