The Font As Art

In a review of a show celebrating the late Emigré magazine, the reviewer makes this bold statement, which strikes me as patently untrue:

For all the theoretical debate and creative output inspired by Emigre,
the font-as-art movement seems to be over. The commercial interests in
the fast-paced digital age have reduced typeface design to
cookie-cutter templates and formulas. Unbridled innovation has largely
been supplanted by nostalgic exhibitions and commemorative books.

Really? Typeface design is all about cookie-cutter templates today? Did you see the other type story in the NYT this week?

Posted by Megan