The Gift Of Good Design

Minneapolis-based designer Jillian Frey proves that good design can go a long way with this project for BevMo!, a liquor store chain.

For the 2010 holiday season the much loved BevMo! liquor store chain wanted to infuse their brand personality into their gift cards, in an effort to make them more “giftable” and to ultimately boost sales. A set of six new humorous designs disguised as colorful mock liquor labels did the trick.

via Design Work Life

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