TOMS’ Next One For One Chapter

As if we couldn’t like TOMS any more. The company known for their shoes and philanthropic model announced the launch of a new one for one campaign. Before unveiling the contents inside the mysterious box TOMS founder and CEO Blake Mycoskie hinted to at SXSW a few months ago, he spoke to the TOMS family: “What’s inside this box is not as nearly important as what it represents. That’s our commitment to address as many needs around the world as possible through our one for one model.”

See for yourself.

Are you crying yet? I know I am. Something tells me many more great things are to come from TOMS and that I’ll be ordering a new pair of shades tonight.