Tide’s In (Sans Serif): Tuesday Type Treat

Some designs simply call for a carefree, hang-ten (type) attitude. For those occasions, Tide’s In from Kyle W. Benson has you covered. The font family includes 73 European glyphs with italics to match and fun names like Dude, Mondo, Lil’ Dude, Bunny and Dudette. Get the entire collection for $14.

Tide’s In! is a sans inspired by the hand painted art born during the golden days of surf. Tide’s In!’s fresh, carefree look makes you almost forget that staring at a monitor and not on the beach. When it’s not surfing, you’ll find Tide’s In at community college parties, giving free henna tattoos or tossing a Frisbee with the dachshund next door.

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Working on an in-house creative team can be anything but carefree at times, but a kick-ass project can make it all worth it. Show off your best work by entering the In-HOWse Design Awards.

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