This year the Type Directors Club is celebrating its 65th anniversary. The TDC typography competition was established 57 years ago and is still the world’s premier showcase for beautiful typography. Last year this unique design competition attracted over 1,500 entries from 32 countries. Every month, the Type Directors Club will be sending us one of the judge’s picks to share on the HOW blog. So check back often to see the best examples of great typography. Designing with type is one of the most cost-effective design solutions, but it takes a real master to craft amazing typography. Here’s this month’s judges’ pick:
Angela Voulanga’s Type Directors Club Judge’s Pick
It was funny that we were judging the best typography of 2011 and several of us were ogling this series of letterpress business cards that looked like they were designed on a typewriter or a Commodore 64 computer. In a competition where entries often outdo one another in production values, concept, and complexity, it was refreshing to see some loose, low-tech humor. Whimsy, nicely executed.
TDC Design Competition Winner Statement
In an industry full of uptight designers, one of the most effective ways to set yourself apart is to not take yourself too seriously. Most people think they’re “delightful” and “surprising”—only letterpress could make ASCII spam look classy—which makes it memorable and gets people chatting. And really, isn’t that the whole point of having a business card to begin with? I haven’t gotten any new unicorn grooming business from them, but designers seem to like them.
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Mastering Type by Denise Bosler