Dr. Shelley Gruendler, founding director of Type Camp, gave a workshop at the recent HOW Conference in Denver that started with a type exercise. She filmed the results and shares them here with us.
My goal was to turn their idea of what typography is on their head! I think a lot of people go into automatic mode and just sort through their dropdown font menu without actually thinking about the possibilities of what typography can do. I wanted them to see how words can do so much more than just be read – they can be experienced! The movie was for them to see a collective application of it.