Typography and Picture Postcards

As I mentioned in a previous blog post, getting mail is one of my favorite things. In fact, if I took a cue from Julie Andrews in “The Sound of Music” and wrote a Karli Petrovic version of the favorite-things ditty, “brown paper packages tied up with strings” would still make the cut. The funny thing about my love of receiving snail mail is that I recently received a package that contained a book about picture postcards written by someone who shares my obsession. In fact, the book series is even called “Obsessions” (!!).

Screen shot 2013-05-03 at 3.21.55 PM












The first edition is titled “The Alphabet Card: A Typographic View of 19th and 20th Century Large Letter Postcards and Trade Cards” (Blanchette Press), and it is lovely. As a note that came with the book indicates, Delphine Hirasuna wrote this particular volume, and the book was printed on Sappi McCoy paper. After a brief historical introduction to the picture postcard, the following pages present the alphabet in the form of beautifully designed letterforms and hand drawn illustrations.

Screen shot 2013-05-03 at 3.22.12 PM












“The Alphabet Card” is available for purchase on the Studio Hinrichs website, and future “Obsessions” volumes will cover topics like American flag ephemera and pop icons.


Have a thing for type? Be sure to check out Denise Bosler’s Type or Consequences talk at HOW Design Live. Sign up to attend today.