Video on Paper

After last year’s Esquire e-ink experiment (which drew a loud yawn, including from this very loyal reader) comes a joint promo with CBS and Pepsi that again puts digital messaging on paper. CBS is offering a 40-minute video preview of its upcoming fall shows (plus some ads from Pepsi) on a cardboard-thin video screen embedded in an ad page in next month’s Entertainment Weekly. Read about the gimmick, er, promotion here.

via mediabistro

Posted by Bryn