Oh, for the love of books, this is awesome! Designer Massimo Vignelli co-created a limited edition journal with Pentagram Design that features a selection of Mohawk papers and explains Vignelli’s approach to book design. My not-so-inner nerd is pretty excited about this.
As part of Mohawk’s “What Will You Make Today” campaign, Pentagram and Vignelli developed a seven inch by seven inch, 100 page sketchbook. It features a geometric grid of 24 rectangular blocks, and the introductory page opens with a quote by Vignelli. In this quote, he explains the purpose of the grid in designing books:
The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.
Oh, wait, you’re going to enjoy this intersection of tech and traditional print! The journal is enabled with augmented reality technology, which connects to an animated video via Mohawk Live, a new, free mobile app that enhances materials printed on Mohawk paper. In the video, Vignelli goes into detail about why the grid approach, featured in the journal, is so important to how he designs books:
The limited edition Massimo Vignelli sketchbook is available for purchase, while supplies last. And if you were into Vignelli’s insights, then be sure to keep tabs on Mohawk. They plan to continue the “What will you make today” campaign with videos profiles from designers throughout the year. Mohawk also encourages you to share your creative endeavors by uploading photos and videos to Pinterest, Instagram and Twitter (#WWYMT), so flex your creative muscle.
Are you tackling the question of “What will you make today”? Then, be sure to attend How Design Live for inspiration, such as Danny Gregory’s “How Your Sketchbook Can Open Your Mind, Boost Your Creativity & Rock Your World.”