When Clients Want To Art Direct

Check out this great post on Mint about how different designers deal with clients who try to art direct projects. Here’s just one example:

Kristy Martino, HAM:
Obviously it’s a balancing act; keep the client happy and involved but service their audience and create work that you believe in. Ultimately, I think it’s a question of leadership. We are professionals with training, expertise and talent. In a way, it’s up to us to lead our clients in the right direction, help them make informed decisions along the way and at a very base level, develop a relationship that is trustworthy on both ends. That may seem like a lot of variables, but every interaction with your client builds upon them and makes those tenets stronger. If not, we may as well work in a factory, right? Not that that’s the worst thing in the world. They probably get dental insurance!

COMMENT